Unilever's venture capital arm invests in health & wellness startup

FMCG major Unilever's venture capital arm Unilever Ventures has invested Rs 14.40 crore in health and wellness company What's Up Wellness to ramp up the startup's team and product development. "The (seed) funding round was led by its sole new investor, Unilever Ventures...Notably, this marks Unilever Ventures' first investment in a health & wellness company," Gurugram-based What's Up Wellness said in a statement on Wednesday. The funding round also saw participation from a few of What's Up Wellness' existing investors, it said. "Investment in What's Up Wellness is in line with our strategy of supporting and investing in promising indie brands in the health & wellness space. India presents a large opportunity for the wellness segment and What's Up Wellness, with its innovative and modern formats, aims to capture this fast-transforming market," said Pawan Chaturvedi, Partner-Asia at Unilever Ventures. What's Up Wellness said it will utilise the fresh fund towards ramping up its .

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