Rural growth outpaces urban demand, trend to continue 6 months: Pidilite MD

Rural growth, which was lagging after the pandemic, has outpaced urban demand and this trend is likely to continue over the next six months led by a good monsoon, Pidilite Industries Managing Director Bharat Puri said. Moreover, as the inflationary pressure cools down after two years of volatility, Puri said now he sees 'stability' in input prices, which is providing him with a lot more elbow room to invest back into the marketplace. Puri says he is "increasingly optimistic" as he looks forward as there is clearly increased construction activity, leading to good demand. The company, which recently entered into the Paints market and has a presence in 2-3 states, would expand further to other markets based on consumer responses. It is an organic business for Pidilite, which will grow steadily, he added. When asked about the current quarter (July-September), Puri said there has been disruption at some places due to rains. "Q2 up to now has been a very unnatural quarter simply because

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