Royal Enfield looking to roll out uniquely differentiated e-bikes: CEO

Royal Enfield is developing 'uniquely differentiated electric motorcycles' and has already started investing towards product development and creating a supplier ecosystem around its Chennai-based plant, according to CEO B Govindarajan. The company, which is part of Eicher Motors, has announced a capex of Rs 1,000 crore for the current fiscal with a focus on various aspects, including EV manufacturing and product development. Part of the capex would also go into the rolling out of new products from the company's existing internal combustion engine portfolio. "On the EV journey, we have been making steady progress. I can say Royal Enfield's EV journey is in the top gear now. Our intention is to create uniquely differentiated electric motorcycles with strong Royal Enfield DNA," Govindarajan said in an analyst call. The company has commissioned a very capable team and has started committing very deep investments in terms of product development, product strategy and in the product testi

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