Planning 10,000 keys, 100 hotels in Ginger: Chairman Chandrasekaran at Indian Hotels AGM

From being a no-frills, basic, economy hotel brand, Ginger underwent a major mid-life repositioning exercise in late 2018 to make the brand aspirational. Calling it ‘lean luxe’, the hotel chain has been redesigned as an ‘on-the-go’ lifestyle for young customers who are its target audience.

from Moneycontrol Business News https://ift.tt/3jmtrg2