Hero MotoCorp’s ride into two-wheeler EV market faces family-pact speed bump

A Hero by any other name may not be as appealing. We look at how a family pact is preventing the Pawan Munjal-led Hero MotoCorp from using the famous Hero brand name to launch electric two-wheelers. The pact is proving a dampener as the company gears up to ride into the two-wheeler market on its own

from Moneycontrol Business News https://www.moneycontrol.com/news/business/hero-motocorp’s-ride-into-two-wheeler-ev-market-faces-family-pact-speed-bump_14262101.html