Seeking to diversify, Hero MotoCorp weighs riding into electric three-wheeler market

Entry-level bikes accounted for 93% of Hero MotoCorp’s total volumes in India in FY20; the company has not been able to crack the premium segment, dominated by Bajaj Auto, despite repeated attempts. The electric three-wheeler segment, which has seen sales growing at a fast clip, is highly unorganised and dominated by cheap imports from China.

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